What You Should Know About Flexible Packaging
One packaging type trending in the growing packaging industry is flexible packages which are adaptable to different product types, sizes, and uses. Meeting various industries' needs, this flexible packaging covers many aspects from versatility and convenience to cost-effectiveness and sustainability.
The flexible packaging market size as of today is $259 billion. This figure is not stopping. It is estimated to reach $406 billion by 2032. Especially, the medical and pharmaceutical sectors are driving more demands for flexible packaging as they are lightweight and easy to dispose of.
You must be wondering what is flexible food packaging? Stay with this blog that covers everything you want to know about flexible packaging. We will explore its types, materials, use cases, and perks to help you make informed decisions
Understanding Flexible Packaging
What is flexible packaging industry? The flexible packaging by the name itself describes a non-rigid and versatile packaging solution. Made from paper, plastic, films, and foil, or a blend of all of these materials, this flexible packaging is adaptable to change its shape in case of filling or usage which makes it an ideal choice for businesses and customers.
Top 6 Most Common Materials to Choose for Flexible Packaging
Making the right selection of material has a significant impact on overall product packaging. The same case is with flexible packaging. You must be sure that the material is carefully chosen.
What is flexible packaging material? The material can make or break. From product compatibility and protection to sustainability, the right material choice matters a lot. Let’s explore some types of materials used in manufacturing flexible packaging.
Corrugated Cardboard
An excellent choice as it offers extreme protection against moisture, light, and various damaging factors during transit.
Bioplastics
Derived from renewable resources such as corn or sugarcane is more eco-friendly than conventional plastic packaging and reduces carbon footprint.
UV Protective Films
Specialized polymer films designed to block harmful UV radiation. It prevents the degradation of packaged products and maintains product quality by protecting its color and texture.
Brown Kraft Paper
Made from wood pulp and known for its strength and durability. Good for wrapping, custom pouches, and bags.
Polymer Films
Widely used in the food and pharmaceutical industry due to their flexibility and durability. Its most common types are LDPE, LLDPE, BOPP, BOPET, and nylon.
Aluminum Foil
Shaped to form flexible packaging such as trays and lids and offers an efficient barrier against oil and moisture.
Different Types of Flexible Packaging
This flexible packaging has revolutionized the industry. Some common types of flexible packaging offering versatility and cost-efficiency are here.
Stand Up Pouches
A well-known form of packaging made out of thin plastic, metal, or paper material works best for tablets, liquids, creams, and granular powders. These lightweight pouches are most commonly used in the food, beverages, and pharmaceutical industries as they offer protection to the product. Plus, they are easy to carry, distribute and transport.
Sachets
It refers to small porches but is different from pouches in which the low quantity of the content is sealed on all four sides. Usually, this sachet packaging comes in the form of laminated paper or PET film and is designed for one-time use. Alcohol wipes are an example just for your understanding.
Twist Wrappers
Another type of flexible packaging made from cellophane and used for those products that require no protection barriers. Many brands consider this packaging for their branded products to create a unique identity for their brands before customers. Candies and confectionery products packed in twist wrappers are examples of better understanding.
Top 6 Key Benefits Of Flexible Packaging
Now, let’s count the advantages of flexible packaging.
1. Endless Customization Possibilities
You can find countless customization options from sizes and shapes to using vibrant colors and captivating graphics with a brand logo. They can be manufactured in spouted, stand-up, or flat pouch packages.
2. Lightweight and Cost-Effective
This packaging is light in weight as compared to traditional rigid boxes which leads to lowering cost as it is made with less materials and can be stacked or compressed during shipping which optimizes the storage capacity.
3. Extending Product Shelf Life
The advanced barrier properties of this packaging help maintain product quality and extend shelf life.
4. Maximizing Product Protection
It acts as a shield against oxygen, moisture, and light that can become a cause of spoilage, oxidation, and contamination. As a result, the product inside this package maintains its quality for longer.
5. Powerful Marketing Tool
Flexible packaging is an excellent choice for branding. Your logo printed on this packaging type like stand-up pouches leaves a lasting impact and makes your product stand out on the shelves.
6. Caring The Environment
The materials used in manufacturing this flexible packaging can be easily disposed of which helps in minimizing landfills and contributing to saving the environment.
Last Words
Flexible packaging is produced from flexible materials that can be easily bent, folded, or shaped. The materials in making this packaging are numerous from paper and plastic to film and aluminum foil. The wraps, roll stock, custom bags, pouches, and other flexible products bringing convenience to your products come under the umbrella of this packaging.
The lightweight nature of this packaging type is good for various industries including food and beverages. Their versatility offers protection to products and extends shelf life. You can enhance your product value through this packaging. Further, you can play a key role in contributing to saving the environment. After reading this blog, you will have a clear idea of what is flexible packaging and how it can benefit products
You can talk to the packaging specialists at Custom Product Packaging to discuss your packaging needs and meet your target. Just drop us an email at orders@customproductpackaging.com.
