A Full Guide to Packaging Inserts for Your Business Success

Imagine the happiness on your customers’ faces when they open a package and find a surprise waiting inside. That moment is more than just an unboxing; it’s a chance to create an unforgettable experience and boost brand loyalty that adds value beyond the product itself.

That’s where packaging inserts ideas come in to make a big impact. They not only safeguard your products but also show you care. This can turn a one-time shopper into a loyal buyer.

• “78% of consumers remember brands with personalized inserts.” (Source: Dotcom Distribution)
• “Brands using inserts see a 30% increase in repeat purchases.” – Source: McKinsey

This guide will walk you through everything you want to know about packaging inserts their types, benefits, and how they are the best options to present your products. Let’s start with the basics.

What Are Packaging Inserts?

Packaging inserts are custom-designed, and additional packaging materials are placed inside the box to:

• Enhance the unboxing experience
• Protect fragile items
• Promote brand values

By surprising and delighting customers, these inserts directly speak to customers.

Top Creative Types Of Packaging Inserts

Some popular types of packaging inserts are here:

1. Custom Foam Inserts for Product Protection

Custom foam inserts offer superior cushioning for fragile items during transit, ensuring that delicate products like electronics or glassware reach customers safely. These inserts are highly customizable to fit various product shapes and sizes.

2. Story Cards

Packaging insert cards can tell your brand story and history to establish a stronger image.

3. Discount Offers

Including promotional coupons or discount offers can encourage repeat purchases and customer loyalty. An ideal option for e-commerce businesses looking to boost sales.

4. Cardboard Inserts

These dividers provide additional support and restrict product movement during transit.

5. Thank-You Cards

A small and thoughtful gesture to thank customers for purchasing products and to show appreciation.

6. Product Samples

Offering a sample of other products to influence future purchases.

7. Wooden Inserts

Used to add a rustic or natural feel to your packaging.

8. Care Instructions

Help customers with essential instructions and caring guidelines on how to use a product.

9. Branded Merchandise

Smaller items like die cut stickers or keychains with the brand logo.

10. Fabric Inserts

Used in premium packaging to add a touch of luxury.

11. Educational Inserts

The informative content with tips in the box educates customers about the products.

12. QR Codes and Digital Content

To integrate convenience through the digital world and innovations like QR codes, leading to how-to videos or animated content.

13. Corrugated Packaging Inserts

The paperboard pieces are used inside the cardboard boxes to reduce shock, cushion, and protect items during transit.

14. Referral Cards

These are physical cards that most companies offer to buyers to refer new customers or their family and friends to gain discounts or rewards. The incentives can be like 20% off on a friend’s first order.

15. Molded Paper Pulp

Combining cardboard material with recycled paper broken down into slurry, then molded into exact paper shapes used as packaging and protective inserts.

Sustainable and Eco-friendly Inserts

In the world of sustainability, everyone loves to contribute to saving the environment. By using eco-friendly packaging inserts, you can show your commitment to the environment, building a responsible and forward-thinking brand image.

Choosing recyclable or biodegradable materials not only reduces your environmental footprint but also communicates to your customers that you care more about the planet than just profits. This helps build a strong brand persona centered around sustainability.

Read More: Ice Packaging 101: Types, Benefits, and Best Practices Explained

Key Benefits of Custom Box Inserts and Promotional Inserts

The best efforts you put into the packaging to satisfy your clients express how you care about your customers by sending products to them in pristine condition, with various promotional content.

Here are some advantages of packaging insert ideas to help your brand promote its identity while guiding customers and creating a delightful unboxing experience.

Product Protection

Your products are dear to you. Nobody wants to receive a damaged product. Custom boxes inserts ensure safe product delivery by protecting against damage, including scratches and jerks, and help your product reach customers’ hands safely.

Well-Organized Product Presentation

Packaging inserts and promotional inserts can be the game-changer in organizing your products in a box. The way you display your product in an organized manner in the box creates a sense of aesthetics and professionalism.

Plus, it makes customers feel convenient to just open the box, take a product out, and place it back after a closer look.

Enhance Brand Image

These inserts are powerful branding and marketing tools to create an effective brand impact. Your printed logo on the packaging inserts will keep marketing your brand wherever they travel.

Adding a thank-you note with your brand logo is another way of branding. You are advised to beautifully craft these box inserts with your logo to create your brand awareness.

Encouraging Repeat Purchases

You can’t imagine how much potential these cost-efficient packaging inserts have to encourage repeat purchases. Include some promotional materials, such as brochures or flyers, in the package. They will do wonders.

You can add discount codes and vouchers to lift your brand recognition. You can also add some product samples or gifts to encourage customers to buy your products.

Let’s Wrap Up

Box inserts are powerful tools for building a stronger and lasting connection with customers. By providing essential product information, promoting brand loyalty, and enhancing customer experience, they create opportunities for repeat purchases.

Incorporating innovative and sustainable packaging insert ideas, you can create thoughtful packaging that can influence customer perception and engagement with the product. Each package sent is an opportunity to express your commitment to quality, care, and environmental responsibility while ensuring safe and efficient product delivery.

Want to get creative, durable, and eco-friendly packaging insert options to elevate your brand? Custom Product Packaging can help. Contact us today at orders@customproductpackaging.com to get started on your packaging journey!

FAQs

1. What is the purpose of package inserts?
It provides essential information about a product to ensure safe and effective use.

2. What is the difference between leaflet and pack insert?
A leaflet is a single sheet of paper used for providing information or advertising. A pack insert is a document or item placed inside the packaging to provide instructions, warnings, or promotional material.

3. What are inserts in a box?
They are additional material in a box included for information, protection, or marketing.