Top 6 Brands Using Pink Packaging for a Powerful Impact

When you receive a package, the first thing you notice is often its color. 85% of consumers say color is the top reason they buy a product (Pantone). Every color has its own value to leave a great impression. Pink a blend of red’s energy and white’s purity evokes:

• Femininity
• Playfulness 
• Luxury
• Softness

Among the emotional impact of packaging colors, pink stands out for its ability to convey a sense of playfulness and charm. Many brands from various industries are utilizing pink product packaging to captivate their audience and establish unique brand recognition.

This blog will explore how 6 renowned brands use pink packaging to elevate their presence in the market, increase shelf appeal, and drive customer engagement.

Sweet Goodies Dressed in Pink Packaging

Treats in pink packaging look amazing and appealing to attract customers towards the delightful goodies. The brands using snacks with pink packaging leave a charming impact on the shelves and influence customers not to skip the product without buying it.

Even the condiments are presented in pink sauce packaging for a distinctive pink color to attract maximum customers. From candies and snacks to cookies, the pink food packaging creates a lasting impact.

1. Pinkberry (Frozen Yogurt Chain)

The “Pinkberry” itself reflects the beauty of the word “Pink”. This brand is a pink packaging example featuring a vibrant color scheme and its playful approach to frozen yogurt. Their delightful pink branding makes them stand out in the frozen yogurt, sweets, and desserts market.

2. Lolli & Pops (Gourmet, Candies and Sweets)

Lolli & Pops is a popular candy brand that frequently uses pink candy boxes in its branding. They present their logo and packaging featuring pink tones. This gives a whimsical look and conveys a sense of fun and indulgence, aligning with their tongue-in-cheek approach to candy.

This pink color choice in their branding reflects their candies, while the marketing materials in pink contribute to creating their vibrant and charming brand recognition.

To give a luxurious look, they use pink packaging gift boxes to represent various products, including:

• Strawberry champagne
• Signature chocolate bar
• Pink vanilla cotton candy

Beauty Products With Pink Packaging

The products classified among make-up, cosmetics, and fashion are luxury and premium. These beauty and skincare products deserve to be packed with care.

Therefore, it is recommended to use blush boxes to present a wide range of products to represent your brand's value and appeal to customers.

3. Benefit Cosmetics (Innovative Brow and Mascara Products)

Benefit Cosmetics is a popular brand distinguished by its peerless pink branding. They use a variety of pink shades as key elements in their product packaging such as pink makeup packaging featuring many pink boxes, labels, and designs. The lively and retro aesthetic helps this brand shine and express a fun and feminine vibe.

4. Too Faced (High-quality Makeup Products)

Too Faced is renowned for its vibrant and cheerful approach to beauty as it uses the color pink as a charm in branding.

They use a variety of shades of pink in their packaging, pink skincare, and product lines reflecting Too Faced's fun and feminine aesthetic, displayed in whimsical product designs and alluring packaging.

Read More: What Color Model is Used in Printed Designs?

Pink Packaging in Apparel and Fashion Accessories

To evoke a sense of elegance and romance, many brands are focusing on:

• Femininity
• Luxury
• Fun

They aim to set their products, like apparel and other fashion items, apart from others on the shelves and grab customers' attention.

This way, they appeal to customers while creating a distinctive identity and enhancing customer experience.

5. Victoria’s Secret (Women Clothing)

Victoria’s Secret incorporates pink into its branding and product lines, particularly through its "PINK" collection to target younger consumers, featuring a wide range of products such as:

• Lingerie
• Loungewear
• Sleepwear
• Accessories

They use the grace of pink in their apparel packaging and store decor, emphasizing a youthful, fun, and energetic sensation.

The iconic pink color helps Victoria’s Secret reinforce its identity and appeal to customers making it recognizable like a flash.

6. Kate Spade (Stylish Handbags and Fashion Items)

Kate Spade uses pink in its designs and branding, reflecting its whimsical and vibrant aesthetic. Kate Spade embraces pink shades in its:

• Apparel
• Jewelry
• Watches
• Accessories

The beauty of this brand is that it offers a wide variety of handbags and pink packaging bags to convey a sense of luxury, femininity, and fun.

Also, it spreads a feeling of sophistication, combined with Kate Spade's signature style of whimsical yet elegant fashion, which helps to enhance the cheerful and stylish image of the brand.

Bonus: Pink Barbie Playsets by Barbie Doll – Pink for Imaginative Play

Barbie playsets are a collection of Barbie toy sets. It includes accessories and furniture designed in pink color to enhance imaginative play with Barbie dolls. They typically feature items like:

• Pink Barbie dream houses
• Vehicles 
• Career-related gear

This encourages little girls to create and act out different scenarios and adventures with their cute Barbie dolls.

Pink Cherry Packaging - A Discreet Packaging

PinkCherry packaging is designed to be discreet and private. Just shipping labels with generic names to ensure the privacy of customers. Here's a breakdown:

• No branding or logos on the outside
• Shipped in plain boxes or padded mailers
• The return address is listed under a generic name like “Customer Service.”
• Product names are not shown on the label

Closing Remarks

Considering pink for a playful and calming to bring a feel to your mood and uplift your brand is a great idea. So many brands in fashion and cosmetics are doing exactly the same thing and turning to pink packaging to make a memorable impact. Be in the race of pink color packaging to create an impression that lasts.

Feeling inspired by bold pink choices like other brands? Ready to elevate your brand with eye-catching rose-colored mailer boxes? Let Custom Product Packaging help you bring your brand’s personality to life. From pink to brown and every shade in between, we will craft packaging that speaks volumes. Email us at orders@customproductpackaging.com to get started on custom boxes in your favorite color that stand out and sell out.